Antidetect for marketplaces: Amazon, Wildberries, Ozon and beyond

Wildberries, Ozon, Amazon, AliExpress and other marketplaces are powerful channels for business development and profitable growth. Millions of buyers from all over the world visit these platforms daily to buy. For example, the annual turnover of Ozon and Wildberries in 2025 exceeded 8.5 trillion rubles.

For entrepreneurs, marketplaces are a gold mine. They are chosen for their well-developed logistics algorithms, established target audiences, and low entry barriers. There's just one caveat: to scale and increase profits, a single seller account on WB, Ozon, or Amazon isn't enough. Strict account limits seem to do everything they can to prevent increased revenue.

But there is a solution. You can use multiple marketplace accounts, thereby increasing sales limits and other criteria. However, they must be used correctly and carefully. We'll explain why accounts on marketplaces can be blocked and how to manage accounts on Ozon, Wildberries, Amazon, and other platforms using an antidetect browser.

Amazon, Wildberries, Ozon, eBay, Yandex.Market, AliExpress, and other marketplaces are ideal for quickly launching a small business. However, recently, each of these platforms has been tightening account limits and using multi-tiered anti-fraud systems.

Marketplaces' job is to control product range, logistics, warehouse capacity, and seller quality. Therefore, to ensure everything runs smoothly, platforms impose account limits. There are restrictions on the number of product cards based on annual turnover, free warehouse acceptance, the number of returns, and so on. If these limits are exceeded, the seller faces increased fees or fines.

Services don't like being deceived by sellers who try to create multiple accounts:

1. Wildberries has a direct ban on the use of multiple accounts by a single individual entrepreneur or legal entity.

2. Ozon allows multiple accounts. However, due to its anti-fragmentation policy, the platform may block all accounts at once if it detects that they are owned by the same person.

3. Amazon's default rule is one seller account per region. Exceptions are cases with a "legitimate business need": different brands, different audiences. This means a second account cannot be used to circumvent the restrictions of the first.

4. On AliExpress, the rules are identical to Amazon's. Multiple accounts are allowed only if the products are significantly different.

5. On Yandex.Market, you can run multiple stores from different accounts or from a single account. But only if additional profiles are not created to bypass the limits.

The principle of a seller on any platform is to sell quickly. However, due to cancellations, returns, and other potential product issues, sales speed slows. This results in a decrease in the seller's account rating. The store may even be shadowbanned: users simply won't see offers from a specific page.

If your rating is low, it's difficult to regain the required number of stars. The same applies to shadowbans — getting out of them takes effort. It's much easier to create a second account. If the second one is blocked, you can create a third.

Additional marketplace accounts are also useful for testing sales approaches. For example, ad text and photos can be formatted differently. This means buyers will react differently: they might scroll past the offer or buy. You can analyze the ads and take advantage of the best ones.

Separate accounts can be created for different regions. This is cheaper and more convenient for logistics. However, more often, multiple accounts are created specifically to bypass limits and restrictions. If the number of returns on one account runs out, you can start selling from a second, third, and so on.

In 2026, the anti-fraud systems of most marketplaces are working at their best. This means it's not in sellers' favor. Even if you manage to register a new profile on WB, Ozon, or Amazon, it will quickly be discovered. Security systems detect duplicates:

• by IP;

• by device fingerprint: operating system, browser, browser version, installed extensions, computer settings, and many other aspects;

• by behavior: frequency of publications, time spent on the platform, response time to customer inquiries.

Even mouse or touchpad usage patterns are easily detected by anti-fraud systems. One wrong move and all accounts will be banned. In some cases, you can even lose the funds stored in your accounts.

However, it is still possible to bypass marketplace security systems. To do this, you need to use antidetect browsers. These services create several isolated workspaces on the device. If you use one of them to register a new account on WB, Ozon, or Amazon, the anti-fraud systems won't detect it.

An antidetect browser doesn't simply create an isolated workspace. It replaces the device's familiar digital fingerprint and behavioral patterns. The security systems will assume the new account was created by a new user in a specific region.

The Vision antidetect browser doesn't simply replace a digital fingerprint. Our solution uses unique, realistic fingerprints based on real devices: gadget data is collected from millions of real users. This instills even greater trust in marketplace anti-fraud systems.

And with high-quality residential or mobile proxies from our partners, acting as a seller from a specific region is even easier. Moreover, Vision features the HumanType feature, which perfectly simulates the actions of a real user. The user is logged in from one computer or device, and the marketplace "sees" multiple sellers with different IP addresses and behavior.

Let's look at the workflow for multiple accounts on Ozon, WB, and other platforms with Vision.

With Vision, working with multiple marketplace accounts is convenient. Our solution offers a fingerprint with over 1,000 parameters, built-in proxy verification, and the ability to collaborate in a team. You can evaluate the quality of the Vision antidetect browser yourself:

1. Create an account on the official website. An email address and a Telegram username are sufficient (to access the trial period).

2. Download and install the antidetect browser app.

3. Log in and select a plan. New users receive a 4-day trial to evaluate all the benefits of our solution.

4. Create a new browser profile. This will create an additional account on the marketplace. One profile equals one account on Ozon and other platforms.

5. Select profile settings: operating system, etc. You don't need to configure the digital fingerprint yourself — you can set random default settings or use the Smart fingerprint feature.

6. Add proxies. Vision will immediately check their quality.

Next, you need to warm up your profile. Behave like a human: visit websites, browse marketplaces, and even add items to your cart. Mark your favorites.

Spend 3–5 days warming up and only then create a new account on the desired platform. Use plausible information. This is especially convenient for users who work on Ozon and other Russian platforms as self-employed. Profile verification requires only a copy of your passport.

Now you can set up a new store: sort out warehouses and logistics, fill out product cards, write ads, etc.

With Vision, you can create as many accounts as you want on any marketplace. It's important to remember that you can only create one account on any platform using one antidetect browser profile.

In 2026, marketplaces are tightening control over sellers. They set limits on the number of cards, returns, shelf life in warehouses and other restrictions. Strict frameworks are necessary for the quality of work of sellers. If you do not comply with them, your rating will decrease, and your account may even be blocked.

Scaling with multiple accounts is possible. But only if you use antidetect browsers that easily bypass the anti-fraud systems of marketplaces — and Vision can easily help you with this.

Is it legal to run multiple seller accounts on marketplaces?

It depends on the platform and your jurisdiction. Wildberries explicitly bans multiple accounts per legal entity. Amazon and AliExpress allow them only for clearly distinct brands or audiences. Ozon and Yandex.Market are more permissive but still penalize fragmentation. Always check the seller agreement of each marketplace before scaling.

Can marketplaces detect an antidetect browser?

A well-configured antidetect browser with realistic fingerprints, residential or mobile proxies, and human-like behavior is extremely hard to flag. The risk comes from cutting corners: reusing the same IP, copying behavioral patterns, or forgetting to vary OS, time zone, and language settings between profiles.

Why do I need proxies in addition to an antidetect browser?

The antidetect browser hides the device fingerprint, but your IP address is still visible to the marketplace. Without a separate residential or mobile proxy per profile, all your "different" sellers will share one IP — an instant red flag for anti-fraud systems.

How long should I warm up a new marketplace account?

Plan for 3–5 days of organic behavior — browsing categories, viewing product cards, adding items to favorites, even leaving a question or two. Only then start uploading product cards or running paid promotions. Premature activity is one of the most common reasons for early bans.

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See also: What is an antidetect browser and how it works in 2026 · Antidetect browser: why it is needed and where it is used · AI models on OnlyFans · Browser fingerprint: how sites track you